FORTUNA BUSINESS IMPROVEMENT DISTRICT BUDGET 2007-2008

Revenue

Final Budget
2007 - 2008

Budget
2006 - 2007

Business assessment/City Match based on 2005-2006 actual

103,000

86,900

Interest income

200

200

City donation of rent

2,400

2,400

Total Revenue

105,600

95,600

Promotional Expenses

Directed promotional expenses

Downtown Merchants Assoc. 10.5%

10,815

9,765

Redwood Village Merchants 5.8%

5,974

5,394

Subtotal

16,789

15,159

Promotional expenses

Citywide advertising- TV & Print

10,000

8,450

Citywide advertising- misc. media

1,250

1,250

Gift certificates

1,000

Civil War Days

2,000

3,000

New event funding

735

139

Relocation/recruitment/internet marketing

3,000

1,500

AutoXpo (trophy)

100

100

Christmas movie event/OFFICE RENT

3,300

3,000

Goods & services guide

-

1,500

Customer appreciation

-

3,500

Christmas parade donation

Website Design

5,000

1,200

Customer appreciation

Apple Harvest (net)

1,200

-

Subtotal

26,735

24,639

Subtotal promotional expenses

43,524

39,798

Administrative Costs

Accounting & audit

1,250

1,250

Coordinators expenses

600

600

Depreciation

600

600

Dues & subscriptions

350

350

Medical insurance

3,390

3,390

Office equipment

3,000

1,000

Office rent

-

-

Office supplies

1,200

1,000

Payroll taxes

4,300

3,532

Salary

37,900

35,343

Summer Intern

Storage

360

360

Misc. expense

Telephone

900

900

Event/liability insurance

4,000

5,000

Newsletter

1,500

1,500

Workshops & seminars

750

750

Workers compensation

1,226

1,226

Subtotal administrative costs

62,076

55,802

Total expense

105,600

95,600

-

(7,786)

Transfer of unreserved funds

-

7,786

Revenues over expenses

-

-