FORTUNA BUSINESS IMPROVEMENT DISTRICT BUDGET 2008-2009

Revenue

Proposed
Budget
2008/2009

Budget
2007/2008

Business assessment/City Match based on 2005-2006 actual

108,675

103,500

Interest income

200

200

City donation of rent

2,400

2,400

Total Revenue

111,275

106,100

Promotional Expenses

Directed promotional expenses

Downtown Merchants Assoc. 10.5%

11,411

10,868

Redwood Village Merchants 5.8%

6,303

6,003

Subtotal

17,714

16,871

Promotional expenses

Citywide advertising- TV & Print

10,000

10,000

Citywide advertising- misc. media

1,250

1,250

Gift certificates (printed more in 06-07

1000

500

New event funding

4,816

2,653

Recruitment/Retention

3,000

3000

AutoXpo (trophy)

100

100

Christmas movie event/OFFICE RENT

4,600

3,300

Goods & services guide

-

-

Christmas parade donation

150

150

Customer appreciation

-

-

Internet Marketing & Design

5,000

5,000

Apple Harvest (net)

1,000

1,200

Subtotal

30,916

27,153

Subtotal promotional expenses

48,630

44,024

Administrative Costs

Accounting & audit

1,250

1,250

Coordinators expenses

600

600

Depreciation

600

600

Dues & subscriptions

350

350

Medical insurance

3,390

3,390

Office equipment

3,000

3,000

Office rent

-

-

Office supplies

1,200

1,200

Payroll taxes

4,000

4,300

Salary

39,795

37,900

Summer Intern

1000

600

Storage

360

360

Misc. expense

200

150

Telephone

900

900

Event/liability insurance

3,200

4,000

Newsletter

1,500

1,500

Workshops & seminars

500

750

Workers compensation

800

1,226

Subtotal administrative costs

62,645

62,076

Total expense

111,275

106,100

Transfer of unreserved funds

-

-

Revenues over expenses

-

-