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MINUTES
Fortuna Business Improvement District
Wednesday, May 5, 2010 8:00 A.M. City Hall
BOARD MEMBERS PRESENT
Elan Puno, Nico Kilmer, Annette Stainbrook,
Becky Coulombe, Kevin Johnson
ALSO PRESENT
Doug Strehl; Council Liaison
Dianna Crow: FBID Coordinator
Lisa Fryrear; Taylor Made Organizing
Absent – Peter Krueger
OPENING
Meeting called to order by Vice President Kilmer at 8:15am
APPROVAL OF MINUTES
Director Coulombe made a motion to approve the minutes for April 21, 2010 with a change. There were a few misspelling in the first paragraph. Director Stainbrook seconded the motion with corrections and the minutes were approved!
BUSINESS
Discussion and approval for amendment to the “BY-LAWS OF THE FORTUNA BUSINESS IMPROVEMENT CORPORATION”
All directors agreed that it was best to change the By-Laws and make the FBID board meeting the first Wednesday of the month and eliminate the third Wednesday board meeting. This amendment would also change the requirement for a specific day to hold the annual board meeting. The amendment now states the annual meeting must be held any date in fall, but prior to the Thanksgiving holiday. Director Johnson made the motion and it was seconded by Director Coulombe. Motion passed and is effective immediately.
Strategic Planning Dates
Director Johnson made a motion to hold the strategic planning dates on the previously scheduled 2nd board meeting Wednesday. The dates and time will be Wednesday, May 19th and June 16th from 8am-10am. Director Stainbrook seconded the motion, all in favor, motion passed.
Open Board Position -
The board was happy with moving Director Johnson to the Downtown Representative leaving an opening the board for the City Wide At Large. This will be a great opportunity to find a home based business to fill the open position.
COORDINATOR’S REPORT
FINANCIALS
- After looking at the financials, the board decided the Apple Harvest Festival needs to be relooked at. The event started at the Clendenen Cider Works and with encouragement from the Fortuna Chamber of Commerce this becomes a city wide event. FBID will send out a letter to both Fortuna Chamber of Commerce and Clendenen’s Cider Works asking them to create a committee to facilitate this event as well as take finical responsibility.
- The city recently sent a check to FBID for $6000 plus dollars for assessment received after the “big” check.
BOARD REPRESENTATIVE REPORTS
At Large/Citywide (Elan and Open) – Art and Wine in the Park 6/13, Rotary Dinner 5/20
Redwood Village (Annette) – Director Stainbrook mentioned that businesses are showing eagerness to help with upcoming events.
Chamber of Commerce (Peter) – May 19th is the Chamber Mixer at Eel River Brewery, May 17 the speaker at Chamber will be talking about the economic impact of legalizing Marijuana.
Downtown (Kevin) – City Wide Yard Sale June 5th, the downtown umbrellas are going to be here soon!
Hospitality (Becky)
Council Liaison (Nico & Doug)
NEXT AGENDA
ADJOURN
Vice President Kilmer adjourned the meeting at 8:47am
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MINUTES
Fortuna Business Improvement District
Wednesday, April 21, 2010 8:00 A.M. City Hall
BOARD MEMBERS PRESENT
Delores Reeves, Elan Puno
Becky Coulombe, Kevin Johnson
ALSO PRESENT
Doug Strehl; Council Liaison
Dianna Crow: FBID Coordinator
Lisa Fryrear; Taylor Made Organizing
Absent – Nico Kilmer, Annette Stainbrook, Peter Krueger
OPENING
Meeting called to order by Secretary Reeves at 8:16am
APPROVAL OF MINUTES
Director Johnson made a motion to approve the minutes for April 7, 2010 with a change. The change was Director Elan Puno name appeared in both Board Members Present section as well as the absent section – she was indeed present. Director Puno seconded the motion. Minutes approved!
BUSINESS
Funding Request – New Event for June 2011 – Event Teasers/awareness promotion for this event will start 5/31-6/14/2010 – Need help funding for Marketing.
The Directors present fill like this event should we inconjuction with a service club. Informational booth at all major events are suggested once a service club to bring awareness. It was also suggested that butterfly’s be released all at the events to bring more attraction to local. Once a service club is on board and a committee is formed the board will then relook at a new funding request application. Board members present feel this event might have a lot of potential and could be as successful as Daffodil days.
Pick a date for planning with Lisa to complete strategic planning for FBID vision.
Tentatively dates for our meetings with Lisa are Wednesday May 19th from 8am-10am at City Hall and do a closed door meeting in replace of our scheduled board meeting. This meeting would be the first of two or possibly three. The second meeting has a tentative date for Wednesday June 2nd 8am-10am and would also replace the scheduled board meeting. Lisa will provide “pre work” for the meeting on May 18 at the next scheduled meeting Wednesday May 5th.
COORDINATOR’S REPORT
FINANCIALS
BOARD REPRESENTATIVE REPORTS
Lots of events and are dinners coming up-
*Art and Wine June 13th *Chamber Dinner April 26th *Chamber Mixer TONIGHT
*Rotary Dinner May 20th *City Wide Yard Sale June 5 *Tourism meeting tomorrow
* Auto XPO – Main Street is full NO more room on Main Street! *Lots of new business looking to come into Fortuna businesses that are asking great questions and utilizing FBID the way it should be used! The City of Fortuna is going to be working on the budget – so stay in tuned to city council meeting!
NEXT AGENDA
ADJOURN - Secretary Reeves adjourned the meeting at 8:47am |
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MINUTES
Fortuna Business Improvement District
Wednesday, April 7, 2010 8:00 A.M. City Hall
BOARD MEMBERS PRESENT ALSO PRESENT
Nico Kilmer, Delores Reeves Doug Strehl; Council Liaison
Becky Coulombe, Kevin Johnson, Elan Puno Dianna Crow: FBID Coordinator
Absent – Annette Stainbrook, Peter Krueger Elan Puno
OPENING
Meeting called to order by Vice President Kilmer 8:03am
APPROVAL OF MINUTES
Director Reeves made a motion to approve the minutes for March 3, 2010 “as is”, Vice Director Johnson seconded the motion. Minutes approved!
BUSINESS
Website Reface – Coordinator Crow brought screen shots of the current website including the new content managing site (Drupal) we just added. The board agreed that the site colors need to be changed as well as possibly adding some drop down menus. The drop down menus would be good for an easy guide to contact information and other things Coordinator Crow should suggest.
The board asked Crow to get prices on three things;
- Color changes only
- Changing color, adding drop down menus and fixing the look of the new Drupal site
- Redoing the complete FBID website, using Druple.
The board also agreed that no changes would be made until a couple bids came in for discussion and the budget was set for 2010-2011, next year.
New Businesses Recruitment Letter – Passed for a later date!
Fortuna Chamber of Commerce Scholarship – Coordinator Crow had mentioned that she had spoke with a couple of business that had not joined that chamber due to the initiation fee. Crow brought up the idea of funding an account to help with the cost of one time initiation fee. The boards agreed when they said no, the chamber will work with businesses if they are unable to pay that fee at the time they would like to join the chamber.
City Council Presentation – Budget – Workplan & Accomplishments– Coordinator Crow provided all Directors with a copy of the 2010-2011 Workplan to review. The Workplan is a draft and changes made from last year’s Workplan are from the Annual Board Retreat, where the Board discussed changes for the upcoming year. They also agreed it was fine to send to the city, knowing it is a “draft”. The Budget that the board review said it too was ok to submit to the city as a draft, but also commented it will need to be changed after Treasurer Kilmer has time to go over everything. Accomplishments were not yet completed to get approval from Board. Coordinator will brief the City Council during her presentation on Monday April 19th.
COORDINATOR’S REPORT
- Newsletter Recap – Sent out April 1st – Getting great feedback and people are very excited about the TV and Radio ads!
- Events – Daffodil Days, Spring Fling, City Wide Yard Sale, Art and Wine in the Park –
- Event season is coming among us!
FINANCIALS
BOARD REPRESENTATIVE REPORTS
No Board Reports - Meeting ran late and directors needed to leave!
At Large/Citywide – No Chamber Lunch on March 26 – Annual Chamber Dinner
Redwood Village – Nothing at this time
Chamber of Commerce – Mixer at Redwood Glass and Window on April 21st Catered my Curley’s Chamber Dinner March 26th
Downtown – Spring Fling was great for the second year in a row!!!
Council Liaison –
Hospitality – Hotels are starting to pick up!!!
NEXT AGENDA
ADJOURN
Vice President Kilmer adjourned the meeting at 8:45am |
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MINUTES
Fortuna Business Improvement Corporation
Wednesday, March 3, 2010 8:00 AM – City Hall
BOARD MEMBERS PRESENT ALSO PRESENT
Nico Kilmer, Dianna Crow: FBID Coordinator
Becky Coulombe, Doug Strehl; Council Liaison
Kevin Johnson Lisa Fryrear: Taylor Made Organizing
Peter Krueger
Delores Reeves
Absent –Elan Puno, Annette Stainbrook
OPENING
Meeting called to order by President Krueger 8:10am
APPROVAL OF MINUTES
Director Johnson made a motion to approve the minutes for February 17, 2010, Vice President Kilmer seconded the motion. Minutes approved!
BUSINESS
- Renaissance Faire – Discussion, Questions and Opportunity with Rick Horton -
- Suggesting for the board and staff – Try to attend the Arcata event this year to see what to do and what not to do!
- Dates Rick provided for possible 2010 event are:
- May 2010 might be possibility but could be pricy if we don’t hit the circuit.
- August 28 & 29 – Conflicts with Hops in Humboldt
- September will be hard, but a small possibility (Arcata has theirs in September)
- April or May of 2011 could work be can get on the beginning of the circuit if we give them a big enough heads up.
- “Budgets for this type of events can range anywhere, but for a good attended small event you’re looking at a $10,000 budget.”
- The event would then get all money at the gate and beer if we chose to have beer. In Humboldt County you’re looking at an attendance anywhere from 1500 -2000 people, maybe even 2500 between two days.
- The ten thousand dollars is Rick’s fee for his services, permits, providing all the vendors. This fee will not include steel makers or jousters.
- FBID/Fortuna could get a better price if the insurance is not Rick’s responsibility; as well as the promotion of this event and the city permits. If alcohol is not served FBID’s Insurance will cover this event.
- The Board will discuss with other service clubs about possibly taking this on as a new event with the assistance of the FBID office.
- Approve TV commercial as is/ with changes –
- APPROVED! Everyone enjoyed them and was very excited about them running!
- Annual Retreat – Set date for wrap up for strategies –
- Ad in Fortuna Stuff Magazine – Business Directory & Buyer’s Guide
- The board agreed FBID should have a presents and a small ad driving people to our website www.fortunabusiness.com is the way we need to go!
- Discuss Website reface –
- Skip for the next meeting!
COORDINATOR’S REPORT
Working on Newsletter – hoping to have it out soon!
FINANCIAL
BOARD REPRESENTATIVE REPORTS
No Board Reports - Meeting ran late and directors needed to leave!
At Large/Citywide –
Redwood Village –
Chamber of Commerce –
Downtown –
Council Liaison –
Hospitality –
NEXT AGENDA
ADJOURN
Vice President Kilmer adjourned the meeting at 9:25am
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MINUTES
Fortuna Business Improvement Corporation
Wednesday, February 17, 2010 8:00 AM – City Hall
BOARD MEMBERS PRESENT ALSO PRESENT
Nico Kilmer, Dianna Crow: FBID Coordinator
Becky Coulombe, Doug Strehl; Council Liaison
Elan Puno, Lisa Fryrear: Taylor Made Organizing
Kevin Johnson,
Annette Stainbrook,
Absent –Peter Krueger, Delores Reeves
OPENING
Meeting called to order by Vice President Kilmer at 8:05am
APPROVAL OF MINUTES
Director Johnson made a motion to approve the minutes for February 3, 2010, Director Coulombe seconded the motion. Minutes approved!
BUSINESS
Annual Retreat Recap:
- Planning season comments from Director
- Everyone really enjoyed the retreat and the directors present are looking forward to the wrap up with strategic planning.
- Comments from facilitator Lisa Fryrear
- Attached you will find a 3 page draft document from Lisa Fryrear. The notes include a summary of what we accomplished at our board retreat as well as her suggestion among much more.
- Discuss Vision
- Lisa came up with a Vision for the board to review and make changes. After some review the directors present really liked what Lisa came up with. Lisa asked that the board continue to review her version of the vision and play around with it to see if they come up with anything to add or take out.
- Make changes for to work plan for upcoming year 2011-2012
- The board will make changes to the 2010-2011 & the 2011-2012 Workplan at a later date.
- Next steps?
- The board decided they would like to schedule a 3-4 (half day) meeting to finish what they started at the retreat. This would mainly focus on the strategic planning for the new vision. At that meeting they would also finalize the vision statement. They decided to postpone setting a date until next meeting when President Krueger was able to give his feedback and availability
COORDINATOR’S REPORT
The FBID office has been receiving a number o request for funding and or invitations to events and Coordinator Crow just wanted to keep the board in the loop and give them the opportunity to pull any item for discussion. Below are the Correspondences: Humboldt Area Foundation, Humboldt County Junior Miss Scholarship Program, RepFest 2010, and Women’s Entrepreneurs 4th Annual Educational Summit
- FBID Newsletter – Is in the work and the FBID office is hoping to have them sent out by Monday March eighth.
- FBID Brochure – Coordinator came across a brochure previous Coordinator Reed started, the FBID office will make some changes to it and have board approved for printing at a later date.
- FBID TV Commercial – The first batch are almost done and ready for review. Coordinator Crow is hoping to have a copy of some of the ads at the next FBID meeting.
FINANCIAL
BOARD REPRESENTATIVE REPORTS
At Large/Citywide –– Mixer was last night at Umpqua Bank, March 1st will be the 1st Art & Wine Meeting of the year & 2/28 will be the Pheasant Feed at the River Lodge a dinner for the Noon Rotary Club.
Redwood Village – Time to call an association meeting. This year Director Stainbrook would really like to do the drive in movie. Crow will talk to the Radio Station about playing the audio over the point and Call the Party Play about the blow up screen.
Chamber of Commerce –Nothing at this time
Downtown –Next Wednesday Downtown Meeting – City Hall 8am
Council Liaison – Development Fees for building in the city of Fortuna might be going up again. There will be a discussion about it and businesses, property owners or anyone concerned is encouraged to attend the meeting.
Hospitality – Working on the Renaissance Festival possibility & Tourism board meeting tomorrow & events are encouraged to hang flyers for all event and eel valley happenings at the hotels.
NEXT AGENDA
- Plan for another season with Lisa Fryrear for Vision Strategic planning
- TV Commercials for Review
ADJOURN
Vice President Kilmer adjourned the meeting at 8:45am
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MINUTES
Fortuna Business Improvement Corporation
Wednesday, February 3, 2010 8:00 AM – City Hall
BOARD MEMBERS PRESENT ALSO PRESENT
Nico Kilmer, Dianna Crow: FBID Coordinator
Delores Reeves, Don Brown: State Farm Insurance
Elan Puno, Lisa Fryrear: Taylor Made Organizing
Kevin Johnson,
Annette Stainbrook,
Becky Coulombe
Absent –Peter Krueger
OPENING
Meeting called to order by Vice President Kilmer at 8:05am
APPROVAL OF MINUTES
Director Johnson made a motion to approve the minutes for January 20, 2010, Director Coulombe seconded the motion. Minutes approved!
BUSINESS
Don Brown State Farm – FBID insurance policy change:
Coordinator Crow asked Don Brown State Farm Insurance to review current insurance plan with Matson Insurance/Hartford. Currently FBID is paying about $3550.00 for a year’s worth of insurance and Don can provide us an apple to apple plan for $1033.00. The difference is the Hartford will only cover liability insurance for events on current plan. The State Farm plan can extend to any event FBID is working on with the exception of Art and Wine and Hops in Humboldt. State Farm also offers for $30.00 a year a accident insurance on property. If the FBID office/ coordinator have a blackberry/iphone or laptop and for ANY reason one stops working, State Farm will cut FBID a check to replace it. Coordinator Crow recently had to replace her black berry for $89.00 plus the $4.99 a monthly coverage (60.00 a year). Vice President Kilmer made a motion to accept Don Brown’s proposal for event insurance/FBID insurance BUT that we cover a 2 million -4 million coverage rather than the 1-2 million “apple to apple coverage”, and that we will also add the $30.00 a year coverage for the FBID Cell phone. This would take effect Monday February 15, 2010. Director Puno seconded the motion all directors in favor. Motion passed. Don Brown answered some question. Q1 – Will Apple Harvest be a concern with Tractors? A1- No, They looked at all the possibility with the concern of someone falling off a tractor and State Farms recommendations was/is to up our policy from a 1million/2million to a 2million/4million. Q2- Redwood Village Shopping Centers property managers are constantly concerned about the events and a possible insurance claim; will the FBID insurance save us from their concern? A2- Yes and in fact we can add an additional insured so that Redwood Village can have an additional 1million -2million coverage. Q3 – Will Matson Insurance short rate FBID? A3 – Yes, but the money that they charge to short rate FBID and the State Farm bill will still be less then what we are paying and we will have a better plan.
FBID Binders – Have you had a chance to review them? Do you have questions?
No, because you just got them. Everyone is getting a new FBID binder, if you have a tab it is because you have a small section missing. Crow will get that section to you at a later date. If you have an older binder Coordinator Crow would love it back so it can be updated. Please review the binders and bring them with any questions to the Board Retreat.
Review Board Retreat Agenda:
Lisa just wanted to recap what we are going to be doing. FBID has a Mission Statement but needs a Vision Statement. It will be a long day, but we are looking for a great outcome!
Love your neighbor campaign with Cornerstone Real Estate:
Sally Conley called and she said they are starting this campaign called “Love your Neighbor”. FBID will help with PR for the March event. Coordinator Crow will help as much as possible on behalf of FBID.
Linda Stansberry CCC- Perilous Plunge donation:
Linda Stansberry from the CCC is asking that FBID sponsors her with the Perilous Plunge. Any donation would be great; her minimum goal is $150.00. Puno made a good point; we need to not give out individual donations when requested but to donate the money to CCC on behalf of Linda for the Perilous Plunge. Director Puno made a motion to donate $150.00 to the CCC on behalf of Linda Stansberry for the Perilous Plunge, Director Stainbrook seconded the motion and all directors were in favor
Time Sheet trackers:
Coordinator Crow does not need to tract her hours on the excel spread sheet, like previous Coordinator Reed did.
Mural Project:
City of Fortuna does not currently have a mural procedure in place. Steven Avis is currently working on that and will keep the FBID office in the loop on the progress. If someone would like to get a mural painted, they can mock up a draft for Coordinator Crow to deliver to Avis and then Avis will take to design review board.
COORDINATOR’S REPORT
FBID TV ad campaign:
Going great!!!
FINANCIAL
121,000 in the bank!!! We will look at changing the budget at the Board Retreat.
BOARD REPRESENTATIVE REPORTS
At Large/Citywide –Hops in Humboldt meeting tonight
Redwood Village – Nothing at this time
Chamber of Commerce –Mixer Don Brown 2/16 at Umpqua
Downtown –Nothing at this time
Council Liaison – Nothing at this time
Hospitality – Working on the Renaissance Festival possibility.
NEXT AGENDA - Nothing yet
ADJOURN
Vice President Kilmer called the meeting at 9:05am
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MINUTES
Fortuna Business Improvement Corporation
Wednesday, January 20, 2010 8:00 AM – City Hall
BOARD MEMBERS PRESENT ALSO PRESENT
Peter Krueger, Doug Strehl: Council Liaison
Delores Reeves, Dianna Crow: FBID Coordinator
Elan Puno, Lisa Fryrear: Taylor Made Organizing
Kevin Johnson
Absent –Annette Stainbrook, Nico Kilmer, Becky Coulombe
OPENING
Meeting called to order by President Krueger at 8:05am
APPROVAL OF MINUTES
Director Johnson made a motion to approve the minutes for January 6, 2010, Director Puno seconded the motion. Minutes approved!
BUSINESS
Recruitment and Relocation Ideas:
19 open businesses from Coast Central to Curley’s -Coordinator Crows last count of empty businesses between Coast Central Credit Union and Curley’s Bar and Grill was 19 that she could see on the boulevard. She is looking for the board to give her ideas on new businesses they would like to see in Fortuna and asset with a little help to get those businesses here. This is a list of businesses types and/or names of business the board would to see in Fortuna; Los Beagles, bakery, restaurant, shoe store, dress shop, laser tag/bounce house spot for kids, women’s clothing, kids clothing, The Toy Box, Moon’s, Bev’s Real Kids, Lots for Tots plus the Clothing Closet, 9 months later, Black Smith Shop, Gianni’s, boating/fishing store, outdoors store – Anything that will bring foot traffic to downtown.
Crow did want to note that since the count of 19 some businesses are now going to be occupied. In the old Arney’s, Cozy Corner will be opening. This will be owned by Glenn and Delores Reeves and ran by Heather Cashmen. With the approval from the property owner, Glenn and Delores have agreed to paint the entire building, including the bar next door, the Playroom. The empty space in Bella Donna – Heather Cahsmen’s former retail location will be occupied by the expansion of Patty’s business.
Coordinator Crow will also ask the chamber members to write down a few business names or types of businesses they would like to see in Fortuna and submit them anonymously in a box.
Director Puno did want to note on the painting of the Reeves new business. She feels it is needed to hit Main Street and possible the side streets and start painting the buildings that are in dire need of a paint job. If not painting all the buildings possibly power washing all the businesses downtown. Reeves noted she has a great guy that comes to wash their building windows and it is really inexpensive and make a world of difference. Someone also noted when you power wash buildings you can uncover other problems. FBID coordinator needs to talk to the city about the permit process – like getting on encroachment permit for all the buildings. FBID will also need to get a list from the City with ALL business Property owners. All business and property owners will need to be notified and a sign a permission slip before any build can be power washed and/or painted.
A business being worked on, or at least is having some activity is the buildings Scotty Chandler is renting.
Board Retreat:
Lisa quickly went over the things she was looking to do at the board retreat. She is very excited to facilitate this meeting and has put a lot of time into it with Coordinator Crow.
Downtown Potluck:
Coordinator Crow just quickly went over the few things she discussed at the downtown meeting. The FBID mission statement, the downtown assessments and briefly recapped the old policy with the street light banners. It was over all a good meeting, not as much planning as some off the crowd was hopping for but it was good to get over 23 downtown business owners together. City Council Liaison Doug Strehl and Coordinator Crow also mentioned to the FBID downtown Director Reeves how important it is to attend all downtown meetings and events.
COORDINATOR’S REPORT
Earthquake:
Coordinator Crows just wanted to mention that she was and has been in contact with Charlotte McDonald and Amanda Robbins at Eureka Main Street, offering up any help FBID can give. They seem very grateful and will keep in touch with her.
FINANCIAL
None at this time
BOARD REPRESENTATIVE REPORTS
At Large/Citywide – Hops in Humboldt meeting tonight – The Flower Boutique is open in Strongs Creek, selling flowers and gift items.
Redwood Village – Nothing at this time
Chamber of Commerce – Mixer at Lows and Sequoia gas this month – ran or shines
Downtown – Green Living Store would like to move on Main Street.
Council Liaison – Nothing at this time
Hospitality – Nothing at this time
NEXT AGENDA
ADJOURN - President Kruger called the meeting at 9:05am
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MINUTES
Fortuna Business Improvement Corporation
Wednesday, January 6, 2010 8:00 AM – City Hall
BOARD MEMBERS PRESENT ALSO PRESENT
Peter Krueger, Nico Kilmer, Doug Strehl: Council Liaison
Delores Reeves, Becky Coulombe, Dianna Crow: FBID Coordinator
Elan Puno, Kevin Johnson Lisa Fryrear: Taylor Made Organizing
Absent –Annette Stainbrook
OPENING
Meeting called to order by President Krueger at 8:05am
APPROVAL OF MINUTES
Director Reeves made a motion to approve the minutes “as is” Director Coulombe 2nd seconded the motion. Minutes approved!
BUSINESS
Website- Coupon Page -
Website coupon page is almost done. The FBID office has been working really hard on getting all the content for the website updated, if you haven’t checked it out you should do so. The coupons page will be connected to the Goods and Services guide. The Goods and Guide currently holds all Fortuna Businesses that pay BID fee’s but when the new page launch’s it will hold all banks, insurance companies and anyone else that might have been left out. The coupon page will be really neat. A user will be able to change their own content, FBID office will be notified when there is a change to member. User names will be given when a member calls for login information. The changes are almost done and we are hoping to get everything up and running for the first or February. Crow is hoping to be a speaker for one of the chamber meeting to show the chamber members the features and benefits.
Newsletter for January/February Items
Coordinator Crow is looking for some ideas for the next newsletter. After looking at the last couple they are all really repetitive and she was hopping not to recap a lot but move on with other idea. Vice President Kilmer suggested an offer to our members of FBID, the FBID office can help set up a “Face Book” page and any other site that is related to social media (Linked in). “It is free advertising and easy to do and maintain”. We should also mention some of the news businesses that just opened in Fortuna. Advertising your business on our website, “A new year – A new way to advertise”
Board Retreat
The FBID board is supposed to hold an annual retreat following the annual meeting to discuss the topics brought up at the meeting. According to the FBID computer, Crow could only find minutes and agendas dated 2004-2006. Crow would also like this to be an opportunity to get all the board on the same page, including updated binders for those who have them and those who don’t. Lisa Fryrear has been assisting Crow at the FBID office and is also planning on running this meeting for President Krueger and Coordinator Crow. The FBID assistant will take the minutes for the meeting, letting Crow be as active as the board.
Without a lot or any training for Crow, this gives an opportunity for positive change and new ideas. This will give insight and direction to the board and staff of FBID. David Reed was with FBID for 11 years and did things his way and was a great delegator and Crow has no doubt that she will as well, but for now she is looking for the direction of the board and hopping to move forward in a new way.
Per a request from Coordinator Crow, Lisa Fryrear will facilitate the retreat taking up to 6 hours. We will be looking at some strategic and tactical planning, exceptionally on the work plan as well as discussing the annual meeting. We will also be doing some meeting training. We will also look at re-inventing the way you are a leader and a participant in everyday meetings. Lisa will also help with follow up. Vice President Kilmer offered up the McLean Foundation board room and Crow will work on get the food taken care of as well as the beverages. The date that works best for the board is Saturday February 6, 2010 at 9am-2pm.
COORDINATOR’S REPORT
Open House report and ads
- Strongs Creek – December 3rd - Great turn out
- Redwood Village – December 10th - Good turn out
- Downtown – December 11th - Good night, not the best sales but always good foot traffic.
- Midtown Plaza – December 19th ------- They were so excited and happy about the attention. Maybe we can piggy back on the same day as someone else’s open house?
- Wildwood Frontier – skipped this year, but hopefully we can do it next year! We will see if we can tie in with Redwood Village.
All ads ran great and Crow was very happy with all the press.
Kids Movies -
This year the movies went very smooth and successful we had 859 in total attendance. We had 6 sponsors at $100 each, and we over bought in stuffed animals with 346 left for next year. We have not received a bill yet from Cinema West, so we don’t have a total for the expensive. We had 3600 tickets printed this year and less than 850 redeemed. This year 80 business handed out tickets, next year every business will get 20 tickets and when they run out they can call for more. This will in turn cut our printing in half. Director Puno suggested posters for all business handing out tickets “get our free movie tickets here”. Tickets are needed for a head count, and as a reminder this event was a thank you to customers for shopping in their businesses.
Relocation & Recruitment –
We are working on a TV ad campaign for Fortuna. The direction of the Board is not too focused on relocating your business but feature the business that have relocated and or just started up in Fortuna. Why did they pick Fortuna? We are also working with the Chamber on some print ads, for relocated to Fortuna. Something that we might want to look into is, theatre adverting on the big screen.
FBID now has a Face Book page. This is a great social networking tool that we are now tapping into! Another thing is poll downtown Fortuna and asks the businesses what they would like to see next door to them? What about putting up a window display in some of the empty businesses?
FBID Website – Updates (Press Center)
The Press Center on www.FortunaBusiness.com is updated. All press releases (20+) that Crow has sent to the media – weather they ran or not, are on our website.
Fortuna Bucks – Post Cards
Post cards went out – some people received them and called to say “Thank you for sending out the post card, it was great information for new business.” Elan did look into the Fortuna Bucks onto card. Elan will look into the printing cost for the cards. We will discuss at the board retreat all option
FINANCIAL
Waiting for updates from the FBID computer – maybe next meeting!
BOARD REPRESENTATIVE REPORTS
At Large/Citywide
Ace Hardware bought a 4 Wheeler and Trailer for SOS. They are selling tickets for $10 apiece and are hoping to sell at least 1000. The winner will be drawn the night of the ATV event at the Fortuna Rodeo and a check will be presented to SOS the same night. 4Wheeler will be at all Fortuna events. New Flower Store is open at Strongs Creek.
Redwood Village
Mailing list is working. Not really anything to mail now, but we are ready when there is anything and it was helpful for the Open House.
Chamber of Commerce
Mixer this month at Low’s Furniture and Sequoia Gas!
Downtown
Meeting today and on January 15th 6-9 ---- Planning & Accountability
Council Liaison
Next week Stewart Street water tank will be discussed at City Council meeting.
Hospitality
Tourism Group will meet at the end of the month. They are working on the shadow box for Fortuna at the HCVB. They are in need of a theme and possibly things put in it. Note on tourism the hotels in Fortuna were really busy this holiday season, at the Holiday Inn Express was.
NEXT AGENDA
ADJOURN
President Kruger called the meeting at 9:08 am
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MINUTES
Fortuna Business Improvement Corporation
Wednesday, December 16, 2009 8:00 AM – City Hall
BOARD MEMBERS PRESENT ALSO PRESENT
MEETING CALLED DUE TO LACK OF QUORUM
OPENING
APPROVAL OF MINUTES
BUSINESS
COORDINATOR’S REPORT
FINANCIAL
BOARD REPRESENTATIVE REPORTS
At Large/Citywide
Redwood Village
Chamber of Commerce
Downtown
Council Liaison
NEXT AGENDA
ADJOURN |
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MINUTES
Fortuna Business Improvement Corporation
Wednesday, December 2, 2009 8:00 AM – City Hall
BOARD MEMBERS PRESENT ALSO PRESENT
MEETING CALLED DUE TO LACK OF QUORUM
OPENING
APPROVAL OF MINUTES
BUSINESS
COORDINATOR’S REPORT
FINANCIAL
BOARD REPRESENTATIVE REPORTS
At Large/Citywide
Redwood Village
Chamber of Commerce
Downtown
Council Liaison
NEXT AGENDA
ADJOURN |
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MINUTES
Fortuna Business Improvement Corporation
Wednesday, November 18, 2009
BOARD MEMBERS PRESENT
Peter Krueger, Nico Kilmer, Delores Reeves, Becky Coulombe,
Annette Stainbrook, Kevin Johnson
Absent – Elan Puno
ALSO PRESENT
Dianna Crow, FBID Coordinator, Ken Zanzi: Alternate Council Liaison
Patty Stead & Heather Cashmen both are downtown business owners
OPENING
Meeting called to order by President Krueger at 8:05am
APPROVAL OF MINUTES
Director Reeves made a motion to approve the minutes “as is” Director Johnson 2nd seconded the motion. Minutes approved!
BUSINESS
Annual Meeting Discussion
- At the annual meeting the FBID Board of Directors and business owners talked about the importance of the “Fortuna Bucks”. The board suggestion along with Patty Stead of Bella Donna is that the FBID office will send out a post card to all business owners regarding the procedure and benefits for the Fortuna Gift Certificates (“Fortuna Bucks”). These post cards will go out no later than the first week of December. The FBID will also follow up businesses that are currently not accepting the Fortuna Girt Certificates.
- Strong’s Creek Plaza would like to become more involved and “in the loop” on ALL Fortuna events. The Businesses have expressed their “wants” to be included to the Apple Harvest Tractor route, the AutoXpo Curse, the Fortuna Rodeo Parade and all other events that will go Burger King and turn around but not Kenmar intersection. Strong’s Creek Plaza Merchant’s also expressed their desire to come a core area in Fortuna. Becoming a core area would allow them funds to asset with marketing the shopping center, beatification/holiday decorations and new event start up to draw in potential customers. New events include having Fortuna start up an Arts Alive one weekend a month in Fortuna.
- New events – the idea was brought up that a Mariachi Dance would be fun for the Fortuna Rodeo week. This is a great idea to reach out to our Spanish speaking community. President Krueger will present the idea to the Rodeo board. Director Coulombe is going to look into the possibility of Fortuna having a renaissance fair in Fortuna on the off years of the Civil War Days event. She will follow up at next meeting with her findings. Heather Cashmen, did include her input for all event advertising that may include children. She had the “four ups” (four flyers on one 8 ½ x 11) flyers printed and handed them out to all the Fortuna schools for the spring fling and “it was the best advertising”. Director Stainbrook had the idea of doing an outdoor movie. The idea would encourage people that used to have a good time at the drive-ins and want their family members that might not have had the opportunity to experience that same great time. This event would possibly be help at the Redwood Village Shopping Center sometime in the summer. There is a wall on the side of the Safeway that would be a great screen. If at a later time event grew too big, the event might have the opportunity of moving to Rohner Park, with the assistants of the City and possibly the Party Place and their jumbo blow up screen. The FBID boards of director will continue looking into this new event for the summer of 2010.
- Apple Harvest – The board of directors would like to see Clif Clendenen take more of a finical roll on the 26th annual event. There are a handful of businesses that reap benefits for each event, but none quite like the Clendenen’s do for Apple Harvest.
Free Kids Movie – Adults pay $1.00 to help offset the cost of theatre rental? No! Adults will continue to be free for 2009 with the hopes FBID can get enough sponsors. In 2008 the cost to put this event on was approximately $3600.00 mince the $2400.00 the city so garishly donates to keep this event going. The difference for this event that is a total of approximately $12000.00 and the hopes for the Board of Directors is, we will be able to get 12 sponsors at $100.00 apiece, filling this gap and keeping the Kids Free Movies, FREE.
Other Business - The Downtown Business Association would like to get banners made for the Al Gray Memorial Lighted Parade. Vice President Kilmer made a motion to approve the banners to printed as designed, President Krueger seconded the motion, banners approved.
COORDINATORS REPORT
No report at this time!
FINANCIAL
The Financial reports where presented at the annual meeting Tuesday November 17th. The Funds did come from the city and although we have a small new event fund for the fiscal year 2009-2010 everything else looks great!
REPORTS - STAND IN REPORTS
At Large/ City Wide
SOS update four wheeler is here and tickets are going to be printed and out for sale soon!
Redwood Village
Open house is coming along very smooth, posters are printed, hung and ads are running!
Council Liaison
Nothing at this time!
Chamber of Commerce -
Mixer tonight Coast Central
Downtown -
Open house and lighted parade December 11th & Lisa Barrote also provide the board a list of events hosted by the Downtown Fortuna Merchants 2009
NEXT AGENDA
The next regular of the Fortuna Business Improvement District Board of Directors will be held
December 2, 2009 in the City Hall conference room at 8:00am.
Respectfully submitted, Dianna Crow, Coordinator
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