Fortuna Business Improvement District

MINUTES
Fortuna Business Improvement District
Wednesday, September 7, 2011 8:00 A.M. City Hall

BOARD MEMBERS PRESENT ALSO PRESENT

Elan Puno, Kevin Johnson, Nico Kilmer, Dan Weber Dianna Crow: FBID Coordinator

Mike Losey: Council Liaison

Absent: Ivan Brownell, Jeana McClendon, Annette Stainbrook

OPENING

Meeting called to order by President Puno at 8:04 am

APPROVAL OF MINUTES

Director Johnson made a motion to approve the minutes for August 17, 2011 with no changes. President Puno seconded the motion – all in favor, minutes approved!

BUSINESS

(T) Review FBID Mission and Vision Statement – Table until all new board members are present.

(T) Review “2010 FBID Strategic Goals for 5 Years (in order of importance by vote)”: Has the order changed for the new board? What are the important to the current board members? – Table until all new board members are present.

(T) Review SWOT analysis: Can we or have we been able to move any weaknesses or threats to strengths or opportunities? – Table until all new board members are present.

(T) Review Objectives and Achievements: Has the board changed the objectives? What is the status of the objectives? – Table until all new board members are present.

FBID forward thinking: Greg Foster experience and where we need to be in the social networking world. Board might want to consider a seminar on social networking: 4 square, Facebook, Twitter, etc. – The board would like to invite Greg Foster of RREDC to an FBID board meeting to explain what he experienced while traveling. FBID would also like to help RREDC where we can and get on board with the research and the process.

New Business/Welcome to Fortuna packets at City Hall discusses on options: business cards, three fold brochures, adding city procedures to FBID website, etc. – After last meeting Coordinator Crow found that Eureka Main Street has the City if Eureka hand out a 3 fold brochure to all new businesses. Charlotte of EMS will email FBID a PDF to review it and see if that is what the FBID board is thinking. Councilman Losey asked the City Manager if the City could hand out a packet created for new businesses. The packet would include a letter from the City (the Mayor), a letter from FBID (including a picture of the FBID office – the Monday Club) and a letter from the Fortuna Chamber of Commerce. FBID Coordinator Crow will work with Councilman Losey, Chamber CEO Erin Dunn and the City Manger to talk about the content and process in which the packets will be put together and handed out. President Puno also mentions the steps of “How to open a business in Fortuna” should be on the FBID website.

COORDINATOR’S REPORT

Hospitality Report (what’s going on with our hotels?) – Crow will have this report at the next FBID meeting.
TV & radio ads are running.
Hops was a great success, Apple Harvest is underway big meeting tomorrow. Shop Local; board thinks it should be called Shop Fortuna. Crow will get some things together for the board to review at the next meeting. Christmas planning, marketing will start in November.

FINANCIALS

We will have financials for the next meeting.

BOARD REPRESENTATIVE REPORTS

At Large/Citywide (Elan and Ivan) – Andra Stringer is going to open a holiday boutique in the old Fortuna Nursery on Fortuna Blvd. for November and December.

Redwood Village (Annette) – No report

Chamber of Commerce (Dan) –Apple Harvest

Downtown (Kevin) – Apple Harvest

Hospitality/Strongs Creek Plaza (Jeana) –

Council Liaison (Nico & Mike) – There will be a Zoning Workshop with Planning Commission coming up. Councilman Losey thinks there is a disconnect with FBID and the city, he thinks there should be City Staff Liaison at the FBID board meetings, creating a connection. Coordinator Crow stated she was worried that another person at the FBID meeting might take away from the meeting rather then adds to it. She feels we need to get the FBID directors to the board meetings before we should be adding more liaisons. Some of the directors agree with Councilman Losey and think it might be a good idea, maybe not attend every meeting but once a quarter.

ACTION ITEMS:

Crow: Put together a tri-fold brochure and spearhead the welcome packet from FBID, Chamber and the City of Fortuna.
Losey: Will get a meeting together to change the culture and attitude of City Hall.
Crow: Put together Shop Local (Fortuna) Holiday Campaign
Kilmer: Will have financials at the next board meeting.
Meeting with City Manager/ City Council Liaison & FBID about a City Staff Liaison.
Next Agenda Items:
Review FBID’s connection with City
Review FBID Bi-Laws for FBID Meeting Times and Rules, Board Attendance and Roles
Consider changing FBID meetings times to work with Current board availability

ADJOURN – President Puno adjourned the meeting at 8:58 am