THE NEWSLETTER OF THE FORTUNA BUSINESS IMPROVEMENT DISTRICT

January 2003

Volume 9, Issue 1

For more information about the Fortuna Business Improvement District visit FBIDOnline at…. www.fortunabusiness.com

Using and Accepting the
"Fortuna Buck"

At this time of year the FBID office usually receives a call or two from either a shopper or another merchant about gift certificate acceptance.  Generally, an employee didn't recognize the Gift Certificate and refused to accept it. Rather than argue, the buyer goes elsewhere with their Fortuna Buck and the first business loses a sale.  Don't accidentally lose money!
There are thousands of dollars in "Fortuna Bucks" in circulation after the holidays. Now is a

great time to re-acquaint yourself on how to accept the certificates and to make sure your employees know what to look for and how to accept the Fortuna currency.
The gift certificates spend just like cash inside the city limits of

Fortuna.  Businesses can accept the certificates as they would a $10 or $20 bill, give change back, and deposit for the full face value wherever they bank.  Treat the certificates just as you would a traveler check, and thank the buyer for doing business in Fortuna!

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Third 45-minute marketing class
"Guerilla" PR Tactics Seminar January 23

Media" will happen at 6 p.m. on Thursday, January 23 in the Monday Club meeting hall. 
This series of short classes is intended to give Fortuna business

owners tools to promote themselves. 
The latest session is all about introducing your business to new audiences in unusual ways.  Tips that FBID uses to

The third installment of FBID's series of mini-seminars on business public relations will be held January 23.
The class titled "Beyond Mainstream

"guerilla market" community events like Paddle to the Headwaters and the Christmas Music Festival will be shared along with ideas from

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