It has taken a load of planning, polling and listening and now we are on
the edge of starting the Fortuna Citywide Ad Campaign. The committee put to work on
citywide advertising has come up with a few ideas that are being refined now. The
campaign's first phase will start appearing on Northcoast television sets as early as
November 27.
Part one of the Citywide campaign is a general message about Fortuna's business
community. The TV spots highlight our variety of businesses from professional to
manufacturing, retail, restaurant and service. Besides the "Friendly City"
theme, the spots also will catch consumers with a second concept that is being settled on
now.
Here are the basic goals FBID is using to put these spots together:
-Promote Fortuna as a complete business community
-Display Fortuna's businesses as friendly, professional and available to consumers
-Not display one business over another, unless as an example of our variety of
businesses.
For those businesses that filled out the Citywide Advertising Survey either from
the newsletter, the web site, from a fax or a meeting, thank you! Some of the answers from
that survey were used to form a theme for this campaign. Other answers will be used to set
direction for part two of the campaign and other citywide promotions.
In the part-two, businesses will be able to use FBIDs buying power to get great
ad rates. This "Buy-in" phase of the campaign will begin in January. We will
have pricing and details soon at the office, if you are interested call 725-9261. We will
also publish details on the web site soon and in the next newsletter .