F.B.I.D. was formed in 1990 by a City ordinance after hard work and a study by a group of Fortuna business people and city officials. The district was created with the goals of producing community events, providing music and decoration in public spaces, marketing to fill commercial space, and advertising the business community as a whole.
The city matches dollar-for-dollar money collected from individual businesses to fund the district's activities. Businesses have assessed a percentage of their business license fee to make up the business half of the budget.
In addition to the citywide promotion that FBID does, three core areas pay additional assessments and receive funds back to promote their own areas. The Fortuna Downtown Business Association, the Redwood Village Merchants Association, and the Strongs Creek Plaza Association areas hold retail events and advertise as a group to drive sales in their districts.
The goal of the Board of Directors and Staff of the Fortuna Business Improvement District is to work together with Fortuna’s diverse business community to effect positive economic change.
We plan to achieve this by presenting a proactive, cohesive image of integrity, value, and service through the promotion of community events, the retention, and recruitment of businesses, and the provision of effective public relations, advertising, and information services.
A business community that provides an attractive and unique atmosphere that supplies an abundance of shopping opportunities for residents and guests in addition to activities that are safe, friendly, and inviting to all generations.
A business environment that welcomes new business industries and cultivates innovation and forward-thinking. The business community is well informed, supported, and has easy access to updated information that provides strength and encourages new ideas and positive change.