FBID Staff & Board Members


Danny Kelley

Interim Executive Director

Danny Kelley is a passionate business coach and leader. He owns Edge Caliber, a public benefit corporation with a specific purpose of using its business to inspire individual, social, and environmental change that improves the human condition. His experience includes a 20+ year career in software development using Agile methodologies. Danny holds a BA in Cross-Cultural Studies and an AA in Business. He holds several certifications in coaching and is affiliated with the ICF.


Allison Stanfield

Executive Assistant


Allison is a graduate of the University of California Davis, where she got her Bachelor’s degree in International Relations. She is also a proud alumnus of College of the Redwoods, where she graduated with her Associate’s in Communications in 2018. Allison has been extensively involved with Rotary International as she was a Rotary Youth Exchange student to Taiwan in 2015-16. She has since become a member of the exchange student alumni program, Rotex, where she served as president from 2018-20.

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Emily Hobelmann

Board President & City Council Representative

Emily Hobelmann is a commercial consultant based in sunny Fortuna, and she provides marketing, branding, bookkeeping, copywriting, administrative support, and technical writing services to businesses in Humboldt County and beyond. Her specialty is Track-and-Trace (Metrc) management and compliance consulting for cannabis licensees. Emily holds a Master of Science degree in Applied Math from Humboldt State University, and she lives in Fortuna with her partner and two young kids.

Board Term: 7/1/2021 – 6/30/2023

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Erica Thompson

Treasurer & Citywide Representative

She joined the FBID Board in July of 2015 when the Board was seeking a business owner to represent the Home Based Business Industry. At that time, Erica and Shawn, her husband & co-owner of Plumb Construction, ran their businesses out of their home. Plumb Construction is now located at 452 North Fortuna Blvd, and they have grown their business exponentially. Erica now represents the City-Wide businesses of Fortuna on the FBID board.

Board Term: 7/6/2021-6/30/2022

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Ashley mitchell

Hospitality Representative

Ashley is a long-time Fortuna resident with extensive involvement in community service organizations. Ashley has a degree in Hospitality Management and is currently pursuing a degree in Business Administration, Management.  Ashley has worked in the hospitality industry for over 20 years with several local businesses.  Her expertise of the hospitality industry will be an asset to the board. As a Fortuna citizen and business owner, she possesses the necessary knowledge of the types of economic challenges local businesses face and the resources they need to overcome them.  Ashley welcomes the opportunity to serve the city of Fortuna and the communities of the Eel River Valley.

Board Term:  12/7/2020-6/30/2022


Monica Marinez

Downtown Representative 

Monica Marinez has been married to her high school sweetheart for almost 30 years and together they have four children and five grandchildren. She co-owns the cafe Fresh On Main Street with her daughter. She previously worked for and retired from the Fortuna Elementary School District.  While she is originally from San Diego, she has called Fortuna home for the past 16 years. Monica is involved with Fortuna's Downtown Merchants Association, where she collaborates with her fellow downtown business owners to make Fortuna a better place to live and do business.

Board Term: 7/1/2021 – 6/30/2023

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Jasmijn Kozlowski

Citywide at Large Representative 

Jasmijn was born and raised in Fortuna and has over 25 years of experience in community service. Her specific experience in cross-marketing, event planning, event design, and business relations is a skillset that this board would benefit from. She has a passion for building up our business community and making Fortuna a wonderful place to live and work.

Board Term:  12/7/2020-6/30/2022


Redwood Village

Redwood Village Representative 

Open seat:


Click here to apply


Laura Morris

Chamber of Commerce Representative


Laura has lived in Humboldt County for the past 15 years. Laura is the Manager of Member Services of the Fortuna Member Services Branch of Coast Central Credit Union. She enjoys volunteer service and is a proud member of the Fortuna Sunrise Rotary, an active board member of the Fortuna Chamber of Commerce, as the Ambassador Chair, and is the Fortuna Business Improvement District board member for the Fortuna Chamber of Commerce.

Board Term: 7/1/2021 – 6/30/2023

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Jeremy Stanfield

City Council Liaison


Jeremy is a member of the Fortuna City Council and has been delegated by the Mayor to sit on the FBID board. Jeremy is a local business owner and realtor, brokering Landmark Real Estate at 125 12th Street and is the past President of the Humboldt Association of Realtors. He is born and raised in Fortuna and is deeply involved in the community. Jeremy works to represent FBID’s interests to the rest of the city council members and fosters a positive working relationship with the City of Fortuna. 

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Monthly board meeting 

FBID has a monthly Board meeting on the 1st and 3rd Tuesday of each month at 4 pm. These meetings have been held via Zoom during COVID and you can join with password:  FortunaBID.