FBID Staff & Board Members


Dianna Rios

Executive Director

Dianna has worked in economic development with the Fortuna Business Improvement District for the past 11.5 years.  Her focus has been business support, business service, community events, and community involvement.

This has allowed her to work with the 500+ business license holders in Fortuna, of which all are members of the Fortuna Business Improvement District (FBID).


Her position is to oversee our three core areas; Redwood Village Merchants Associations, Fortuna Downtown Business Association, and the Strongs Creek Plaza Merchants Associations. These core areas receive most of their FBID assessments back for core area promotion, community events, and business support. Her obligation is to assist the core areas where needed and represent the businesses unable to attend the meetings. Her position also requires her to provide service to city-wide businesses not located in the three core areas through tourism promotion, business recruitment, retention, public relations, citywide promotion, business support & community event support.

Awards & Boards:
2016 - Fortuna Kiwanis Club Business Woman of The Year.
2017 - Fortuna Chamber of Commerce Citizen of the Year.

2018-2019 President of the Rotary Club of Fortuna.

Current member;  Vice-Chair of Prosperity,  Fortuna Chamber of Commerce Ambassadors, Rotary Club of Fortuna, Headwaters Fund Board, Fortuna Chamber Tourism & Marketing Committee

Past President of the Headwaters Fund Board.

Past member of the Soroptimist of the Eel River Valley.

Past member of the Toast Masters of the Eel River Valley.


Berny McKenna

Assistant  Director

Berny is the Assistant to the Executive Director.


Berny is a Humboldt State University graduate where she majored in Recreation Administration, her passion. She joined FBID in 2016 and has become a central part of operations. While she minored in Business Administration, Sign Language & Tourism,  she has been active in our community serving locally for over 15 years working with the county's youth. She has led many major business and community events, including the Al Grey Electric Lighted Parade, the Redwood Comedy Festival, and FBID’s numerous winter holiday activities. Her current major project is working on the Humboldt Lodging Alliance Tourism Grant to promote lodging,  business relocation, and recruitment to Fortuna. Berny is a lifelong resident of Humboldt County and has two young children. Berny is pleased to serve the Eel River Valley and its surrounding communities.


Allison Stanfield

Office Assistant

Allison is the Office Assistant to the Fortuna Business Improvement District.


Allison is a recent graduate of the University of California Davis, where she got her Bachelor’s degree in International Relations. She is also a proud alumnus of College of the Redwoods, where she graduated with her Associate’s in Communications in 2018. Allison has been extensively involved with Rotary International as she was a Rotary Youth Exchange student to Taiwan in 2015-16. She has since become a member of the exchange student alumni program, Rotex, where she served as president from 2018-20.

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Erica Thompson

Citywide Representative


Erica Thompson is the Fortuna Business Improvement District Board President. 


She joined the FBID Board in July of 2015 when the Board was seeking a business owner to represent the Home Based Business Industry. At that time, Erica and Shawn, her husband & co-owner of Plumb Construction, ran their businesses out of their home. Plumb Construction is now located at 452 North Fortuna Blvd, and they have grown their business exponentially. Erica now represents the City-Wide businesses of Fortuna on the FBID board.

Board Term: 7/1/2019-6/30/2021

City council representative

City Council Representative

Open Board Seat Available Apply Here

Brian Gonzalez

Downtown Representative 

Brian Gonzalez is the Fortuna Business Improvement District Board Vice President. 


Brian joined the FBID Board in 2015 when he was working as the branch manager of Wells Fargo Bank, representing the Redwood Village Merchants Association. He is now the Branch Manager of US Bank representing the Downtown Merchants. Brian is very involved in the community; he is the President of a local Rotary club, is a member of the Wild Souls Ranch Board among many other community panels and has been a youth sports coach many times.

Board Term: 7/1/2019-6/30/2021

Ashley mitchell

Hospitality Representative

Ashley Mitchell is the Fortuna Business Improvement District Board Hospitality Representative.

Ashley is a long time Fortuna resident with extensive involvement in community service organizations. Ashley has a degree in Hospitality Management and is currently pursuing a degree in Business Administration, Management.  Ashley has worked in the hospitality industry for over 20 years with several local businesses.  Her expertise of the hospitality industry will be an asset to the board. As a Fortuna citizen and business owner, she possesses the necessary knowledge of the types of economic challenges local businesses face and the resources they need to overcome them.  Ashley welcomes the opportunity to serve the city of Fortuna and communities of the Eel River Valley.

Board Term:  12/7/2020-6/30/2022


Bailey Davy

Chamber of Commerce Representative


Bailey Davy is the Fortuna Business Improvement District Board Chamber of Commerce Representative


Bailey has been a member of the board since May of 2019. She is a realtor’s assistant at Cornerstone Realty. She’s worked in downtown Fortuna for over 12 years. She represents the Fortuna Chamber of Commerce on the FBID board, and she is the Chamber’s incoming President for 2021-22. She is also an active member of the Chamber Ambassador program and is on their Tourism and Marketing Committee. She is a current member of the Eel River Youth Soccer League board.

Board Term: 7/1/2020-6/30/2022

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Matthew Casagrande

Redwood Village Representative 


Matt Casagrande is the Fortuna Business Improvement District Board Redwood Village Representative.


Matt has been a member of the board since July of 2019. He has an extensive sales background, which makes him an asset as the Redwood Village Merchants Association representative on the FBID board. He is a big contributing organizer of community events, including the Al Gray Electric Lighted Parade hosted by Redwood Village, the Fortuna Rodeo, and the Home-based Business Expo. Matt was the Fortuna Chamber of Commerce 2019 Ambassador of the year.

Board Term: 7/1/2019-6/30/2021

Jasmijn Kozlowski

Citywide at Large Representative 

Jasmijn Kozlowski is the Fortuna Business Improvement District Board City Wide Representative.

Jasmijn was born and raised in Fortuna and has over 25 years of experience in community service. Her specific experience in cross-marketing, event planning, event design, and business relations is a skillset that this board would benefit from. She has a passion for building up our business community and making Fortuna a wonderful place to live and work.

Board Term:  12/7/2020-6/30/2022

Jeremy Stanfield

City Council Liaison

Jeremy Stanfield is the Fortuna Business Improvement District Board City Council Liaison.


Jeremy is a member of the Fortuna City Council and has been delegated by the Mayor to sit on the FBID board. Jeremy is a local business owner and realtor, brokering Landmark Real Estate at 125 12th Street and is the past President of the Humboldt Association of Realtors. He is born and raised in Fortuna and is deeply involved in the community. Jeremy works to represent FBID’s interests to the rest of the city council members and fosters a positive working relationship with the City of Fortuna. 

Monthly board meeting 

FBID has a monthly Board meeting on the 3rd Tuesday of the month at 4 pm. These meetings have been held via Zoom during COVID and you can join with password:  FortunaBID.